Wong Siong Yi

CONCEPT
Mostly, the design concept is inspired by the business name and their logo. The Chinese name of their business is JIA LE. In Chinese, JIA means home or family, and LE means happiness. And the founder of JOYRE, MS Queenie Yang has envisioned that when one is happy, so will the family. Why is happiness so important to us? Firstly, happy people have the ability to combat stress more effectively. Hence, they are more productive and more creative. Happy people have an easier time navigating through life since optimism eases pain, sadness, and grief. Happiness could improve heart health, overall, happy people are healthier all around and more likely to be healthy in the future, consequently they should live longer than those who are not as happy. Since happiness is considered such an important component of a meaningful life. Thus, in my design, I will stress the feeling of homely and happiness.
The major part of their logo is a green tree. I consider it as an idea of go green and go natural. What is go green mean to us? Green colour could enhance our eyes vision and it has known as the most restful and relaxing colour. And for me, go green is represented new growth and rebirth, and it represents a healthy life too. And why go natural? Because a natural environment could relieve depression and anxiety. And it could reduce stress too. Hence, green would be the main element in my design to highlight the natural environment and feeling.